Uber

Challenge

Uber faced strong competition in major European markets for consumer awareness for both their Uber and Uber Eats offering versus domestic brands. In addition they required strong paid media support with launching Uber Trains and premium subscription offer of Uber One.

Results

Combining word-class media buying, across a plethora of media platforms, with Uber's existing strength in creative story-telling resulted in generating market brand awareness and consideration. Advertising were run across notable social media platforms (Meta, TikTok, Youtube, Snapchat), Connected TV (Prime, Netflix) and notable reputable platforms (The Times, The Independent).