Challenge
H&M needed to a paid media strategy and execution to match their ambitious growth into European market with it's introduction to the premium market with their 'Studios' collections, whilst maintaining results for the rest of it's 'Big 4' seasonal collections serving core mass market demographics globally.
Results
Curated full-funnel strategy with main KPIs involving upper-funnel (reach, frequency, brand-lifts) and lower-funnel metrics (ROAS, sales, AOV). In addition, flawless execution was required to match fast-pace requirements of the clothing industry multi-campaign strategies. For client privacy measures, metrics can not be shared to the public.
