Challenge
The FMCG selling beef sticks did not have a welcome email flow which meant that the brand was losing potential acquisition of new customers. In addition their pop-up form to collect emails needed strengthening in order to be able to nurture customers with their "-10% off first order" offer to new customers.
Results
Two actions were implemented. First, the email pop-up form triggered by paid traffic was optimised with psychology-based copy to increase email capture conversion. Second, a welcome email sequence was designed to nurture new prospects, reminding them to use their first-order offer while introducing the brand through the founder’s story, strong social proof (reviews), and clear calls to action to browse products.
1.5%
21%
27%
